Privacy Policy

This Privacy Policy explains how SheepHub (“we”, “us”, or “our”) collects, uses, and protects information when you use our website sheephub.datamedai.com and any related services (the “Service”). By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

If you do not agree with this Privacy Policy, you should not use the Service.

1. Who we are and how to contact us

SheepHub is a service provided by DataMedai (“DataMedai”, “we”, “us”, or “our”), a company focused on data-driven tools and analytics. For any privacy-related questions, including exercising your data protection rights, you can contact us at:

Email: hello@datamedai.com
Website: datamedai.com

If required by law, we will also appoint a Data Protection Officer or EU representative and update their contact details here.

2. Scope of this Policy

This Policy applies to:

Visitors to our website sheephub.datamedai.com
Users who create an account and use SheepHub
Individuals who contact us via email or other communication channels linked to SheepHub

It does not apply to third‑party websites or services that we do not control, even if they are linked from SheepHub.

3. Information we collect

The information we collect depends on how you interact with the Service.

3.1 Information you provide to us

We may collect and process the following information that you provide directly:

Account details, such as name, email address, password and organisation/farm details.
Profile and farm information, such as farm name, location (e.g. region/country), flock details and any other information you submit about your animals or operations.
Communication data, such as the content of emails or support messages you send to us and any contact details you include.
Billing and subscription information, if paid plans are offered (for example, invoicing details or limited payment information via our payment providers).

You choose whether to provide this information, but some data is necessary to create an account and use core features of SheepHub.

3.2 Information we collect automatically

When you access or use SheepHub, we may automatically collect:

Usage data, such as the pages you visit, features you use, the time and date of your visit, and approximate time spent on pages.
Technical data, such as your IP address, browser type and version, device identifiers, operating system and similar technical information.
Cookies and similar technologies, which may be used to remember your preferences and help us understand how the Service is used.

You can control cookies through your browser settings and, where required by law, we will ask for your consent before using certain cookies (for example, analytics cookies).

3.3 Information from third parties

We may receive limited information about you from:

Analytics and service providers (for example, aggregated usage metrics or error reports).
Payment providers, where applicable, for transaction confirmation and fraud prevention.
Other third‑party tools that you choose to connect with SheepHub (if and when integrations are offered).

4. How we use your information

We use the information we collect for the following purposes:

To provide and maintain the Service, including account setup, authentication and core functionality of SheepHub.
To operate sheep and farm management features, such as recording, analysing and displaying information about your flock or farm.
To personalise your experience, including displaying relevant content and settings.
To communicate with you, including responding to inquiries, sending important service notices and updates, and sending administrative or security-related messages.
To improve and develop the Service, including monitoring usage, diagnosing technical issues, testing new features and performing analytics or research in an aggregated or anonymised form.
To manage subscriptions, billing and payments, where applicable.
To comply with legal obligations, resolve disputes, enforce our terms and protect our rights, property and safety, as well as those of users and third parties.

We may also aggregate or anonymise data so that it can no longer be linked to an identified or identifiable person; we may use such data for research, product improvement and other business purposes.

5. Legal basis for processing (EEA/UK users)

If you are located in the European Economic Area or the United Kingdom, we process your personal data only when we have a valid legal basis, such as:

Your consent, for example for non‑essential cookies or certain forms of marketing.
Performance of a contract, for example where processing is necessary to provide the SheepHub Service you have requested.
Compliance with a legal obligation, for example where we must retain certain records.
Our legitimate interests, where these are not overridden by your data protection rights, for example to secure and improve the Service, prevent fraud, or understand how our Service is used.

We do not sell your personal data. We may share your information in the following circumstances:

Service providers: We may engage third‑party companies and individuals to host the Service, provide infrastructure, analytics, customer support, email delivery, or payment processing. These providers only have access to personal data as needed to perform their services and are bound by contractual obligations to protect it.
Business transfers: If we are involved in a merger, acquisition, sale of assets or similar transaction, your information may be transferred as part of that transaction, subject to appropriate safeguards.
Legal and safety: We may disclose information if we believe in good faith that it is necessary to comply with applicable law, respond to valid legal requests, enforce our terms, or protect the rights, property or safety of DataMedai, our users, or others.
With your consent: We may share information with third parties when you give us your explicit consent or when you choose to connect SheepHub with third‑party tools.

7. International data transfers

Depending on your location and our service providers, your personal data may be transferred to and processed in countries outside your country of residence, including countries that may have data protection laws that are different from those in your jurisdiction.

Where required by law, we implement appropriate safeguards such as standard contractual clauses or other legally recognised mechanisms to protect personal data transferred internationally and to ensure an adequate level of protection.

8. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including:

For the duration of your account being active and a reasonable period thereafter to maintain records, resolve disputes and enforce agreements.
For as long as required by applicable law (for example, tax and accounting obligations).

When data is no longer needed, we will delete it or anonymise it in a secure manner.

You may request deletion of certain data at any time (see “Your rights” below), subject to legal or contractual limitations.

9. Security

We take appropriate technical and organisational measures to protect personal data from unauthorised access, use, disclosure, alteration or destruction. These measures may include encryption, access controls, logging and regular security reviews.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Your rights (EEA/UK and similar jurisdictions)

Depending on your location and applicable law, you may have some or all of the following rights regarding your personal data:

Right of access: To obtain confirmation of whether we process your personal data and to receive a copy.
Right to rectification: To request that we correct or update inaccurate or incomplete personal data.
Right to erasure: To request that we delete your personal data, subject to certain legal exceptions.
Right to restriction: To request that we restrict the processing of your personal data in certain circumstances.
Right to data portability: To receive your personal data in a structured, commonly used and machine‑readable format and to transmit it to another controller, where technically feasible.
Right to object: To object to certain processing activities based on our legitimate interests, and to object at any time to processing for direct marketing purposes.
Right to withdraw consent: Where processing is based on your consent, you may withdraw it at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at hello@datamedai.com. We may need to verify your identity before responding to your request.

You also have the right to lodge a complaint with your local data protection authority if you believe that our processing of your personal data violates applicable law.

11. Children’s privacy

The Service is not directed to children under 16, and we do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us so that we can delete it.

If we become aware that we have collected personal data from a child in violation of applicable law, we will take steps to remove that information promptly.

12. Cookies and similar technologies

We may use cookies, web beacons and similar technologies to:

Remember your preferences and settings.
Keep you signed in.
Understand how you use the Service, so we can improve performance and features.

Where required by law, we will request your consent for the use of non‑essential cookies (such as certain analytics or marketing cookies). You can manage your cookie preferences through your browser settings; however, disabling some cookies may affect your ability to use certain features of SheepHub.

13. Third‑party links and services

The Service may contain links to third‑party websites, services or applications that are not operated or controlled by DataMedai. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices.

We encourage you to review the privacy policies of any third‑party services you access via links from SheepHub.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will take appropriate steps to inform you, such as posting a prominent notice on the Service, updating the “Last updated” date above, or sending you a notification where required by law.

Your continued use of the Service after any updates become effective will mean that you accept the revised Privacy Policy.

15. How to contact us

If you have any questions about this Privacy Policy, our data handling practices, or wish to exercise your rights, you can contact us at:

Email: hello@datamedai.com

We will do our best to respond promptly and address your concerns.

Things you likely still need to add or confirm before publishing:

Any special categories of data you process (if SheepHub will ever store health data, precise location data or similar, that may need extra treatment).

Your full legal entity name and registered address.

Where servers are located and main hosting providers (e.g. AWS, GCP, etc.), plus any analytics, CRM or payment providers you actually use.

Age threshold that best fits your target users (16 vs 18) and any local law nuances (e.g. if you specifically target the EU, UK, or other regions).